ALIFIA ECLIPPING & REVIEWING [Internet]

Saving Your Time by Bookmarking Favorite Sites

2008-04-14T00:04:00.000-07:00

by IC

The web is a global system changes on a daily basis, it is an interconnected structure which holds massive amounts of data which are mostly provided by Internet users such as yourself. It has been said that the web is growing at a rate of about 1.5 million pages a day, in other words, about 62,000 pages are added every single hour, this is of course a rough estimate, but one that is very realistic. With so many pages being added on a daily basis it is very hard to keep track of good content which may interest you, this is where the search engines come into play.

Search engines such as Google, MSN, Yahoo, etc. have noticed that the web is growing at an incredible rate, which is why these search engines have implemented a page rank system, in order to find and sort the best pages according to the content and popularity. While the page rank algorithm used by Google is unknown, most webmasters know the basics of how the system works, again based on popularity links and quality of content.

Internet growth is very noticeable in content based sites, these websites are usually known as article websites or article directories, their main function is to gather as much information as possible from as many authors as are available, this is a great concept, because everyone is an expert on a specific subject and that expertise can be shared with the world through article directories which can receive as much as 5000 articles in a single day.

Taking in consideration these numbers and factors users should adapt to the way the Web changes in order to take advantage of all the knowledge been offered for free, this is where social bookmarking sites coming to play, besides allow users web surfers to choose which websites have been useful in which ones have the best content. By placing the bookmark on this sites, the bookmarking system that only benefits one user, but the entire community due to the effect of bookmarks can be shared among many users or the entire bookmarking community. Good examples of social bookmarking sites are Digg, Technorati, Stumble Upon, etc..

Other websites which use a very same system that the sites mentioned above use have been designed in order to manage specific pages which may appeal to users with specific interests.

Saving time:

Other methods of content bookmarking, such as browser bookmarking are also available to users who surf the web on a daily basis however, this method of website bookmarking has several advantages, for instance, if the user decides to move from one computer to another the bookmarks saved on the web browser may change after being migrated or in the worst case scenario they might be lost, this is actually a catastrophe for those users who make payments, manage stocks, read several blogs and are constantly looking for websites which appeal to their interests.

Gathering a great list of bookmarks is sure to take you what time, this is why protecting this information is critical, otherwise you might end up spending a lot of time trying to find out what information you missed and how you can recover it.

Using Web bookmarking sites, surfers don't have to worry about loosing critical data about their favorite sites, because all of this information will be stored on the Web server instead of the physical hard drive in their computers, this means that if your computer crashes critical data regarding your favorite websites will not be lost, he only with address, all you will need to remember is the address of the social bookmarking site which holds information relevant to your account. Compared to web browser bookmarking, social bookmarking sites are the way to go.

About the Author
Learn more about social bookmarking and the value of quality content. Get more information on how to submit articles to add value to the web and promote your sites, visit our article directory, a content sharing site.
Source: ArticleTrader.com

How Pay-Per-Click Advertising Can Help You Get Targeted Traffic for Little Cost

2008-04-12T07:33:00.000-07:00

by articlenic@gmail.com

Do a search on Google or Yahoo, and you'll notice a different type of listings ({Pay-Per-Click ads) set around the organic results. These "sponsored results" are paid ads that appear when people search using keywords in the ads.

There are also special search engines, like Miva, Enhance, and GoClick, where all the listings are paid for.

Pay-Per-Click advertisers look for keywords that they believe their target market uses to search for them online. Then they bid on those keywords with PPC programs, like Google AdWords, Yahoo Search Marketing and MSN AdCenter.

How Pay-Per-Click Advertising Will Help You Grow Your Business Online

Pay-Per-Click advertising programs will help you grow your business online in 3 main areas:

1. PPC ads show up immediately, so you can drive traffic to your site right away, even if your website isn't indexed by the search engines yet.

2. Test your keywords and use the best ones to boost your organic search results. PPC is a great testing tool because you can run several ads simultaneously. If you run identical ads for different keywords, you'll see very quickly which keywords work best. You can then use them to beef up your website for the organic search engines!

3. You can use PPC to test everything from your product offerings and price points, to your ad headlines and salescopy... and find out exactly how to appeal to your target market. Now that you know what pay-per-click advertising is and how it will help you grow online, the question is: how do you get started? Lets first take a look at what affects the position of your ad…

What Affects the Position of Your Pay-Per-Click Ad?

In free search engines like Google and Yahoo, the position of the ad in the sponsored listings depends on two factors:

The amount bid for the keyword
The ad's relevance to the keyword searched. Pay-Per-Click ads with more click-throughs are considered more relevant and rise in the listings.

In the paid search engines, the bid price alone determines the ranking in the listings.

The pay structure is what makes PPC so effective for small businesses. With PPC you pay only for results. No matter how many times your ad is displayed, you pay only when someone clicks on it. And by watching your results carefully, you can determine how well each ad is converting and if it's worth continuing.

However, keyword bids have been rising every year because competition for the top continues to heat up, especially as more large businesses and corporations get into the game.

That's why it's getting tougher every year to run an effective PPC campaign. But if you know the right strategies, you can still keep your costs down and your conversion rates UP!

How to Keep Pay-Per-Click Costs Low by Bidding Smart:

Know how much a single visitor is worth to you and keep that in mind when you're setting your bid
Bid on lots of cheaper, highly targeted keywords and phrases, and don't forget misspellings!
Go for second or third place instead of first. First place is often much more expensive.
Test ads on the smaller search engines where the cost per click is lower. Some good engines to try include: LookSmart.com, Kanoodle.com, Search123.com, and 7Search.com,
Check the specialty PPC search engines that cater to specific markets at

PayPerClickSearchEngines.com

With a combination of PPC and SEO you can make sure your target market will find you.

About the Author
Internet Marketing Center CEO Derek Gehl educates over 1.8 million Internet business owners per month on how to create incomes of $100,000 to $2.5 MILLION or more per year online using Pay-Per-Click strategies. Now you can discover the proven Internet Marketing strategies Derek uses to Quickly, Easily, and Automatically make $10.42 for every $1 he invests in online marketing! Get it now at: marketingtips.com/tipsltr.html